In response to Allison Ray's post. "Do commercials with catchy songs tend to have a greater, longer lasting effect on you? Does it make you picture the product in the commercial every time you hear the song? For me, it leaves a long lasting impression in my head of the product when it is correlated to a song I like, does it do this for you?"

Catchy songs are always a plot to try and get you to remember the product. This happens to me alot. You see a commerical on TV with a catchy song and that song gets stuck in your head. Now, if you hum a tune it could be the catchy song earlier in the day which then reminds of the product that you saw on TV. In my opinion, having a catchy song along with your TV commerical is the best way to get consumers to remember your product throughout their daily activites in their lives. Do you think there is a better advertising strategy than a catchy song to remember the product later in the day?

In response to Heather Young's post. "How big of an influence do you think product placement has when paired with celebrities?"

I think it is huge for a company to get a well known, loved person by a lot of fans. If there is a normal girl trying to advertise a perfume, not many girls are going to jump on the opportunity to buy it right away. Now if Beyonce was advertising that same perfume, at the same price, a bunch of girls will rush to buy it, only because Beyonce advertised it. This is why we see famous athletes, singers, and actors try and sell you something on a T.V advertisement, that they could care less of how it sells. Also, the bigger the name the more money the company will make off of saying that this famous athlete uses this soap, or this famous singer likes this makeup. Have you ever been influenced to buy something just because your favorite celebrity advertised it on TV?

My sister has her own successful business that she runs by herself. She is a personal trainer that gives you advice on how to be more fit, including workouts, diets, habits etc. She has recently gotten pregnant and can no longer do the workouts or eat like a person that is fit. Since she can't demonstrate the workouts, she has lost customers because of it, even though she is fully capable of still working if she had a sit down job. She advertises that she can help like any other personal trainer, but because of being pregnant, as of right now she is unable to teach workout classes or be acitve like a trainer. If you are a new customer and weren't told the personal trainer helping you is pregnant, do you believe it is false advertisement?

Mcdonalds and Burger King are very similar in terms of food, advertisement, and just overall company. One thing that Mcdonalds has is the Ronald Mcdonald House Charities. Mcdonalds has different charitable organizations to show that they care and help out the community. These charities though are used as advertisement to continue to produce the Mcdonalds name to anyone and everyone. I believe that Mcdonalds first opened a charity organization to attract customers into coming into their establishment to purchase more food, more frequently. To a consumer, a company that donates looks like it is more ethical and more inviting to the customer than a place that doesn't donate anything. Is it ethical to tell the customers that the company is donating to charity just to get more revenue?