In response to Drew Farrar's post "What do you think of the commercial? Do you find it humorous or offensive?" K-Mart Ship your pants.

I find the commercial hilarious. One of the better commercials I've seen this year. It catches your attention from the very beginning. The wit and humor strategy is one of the more effective strategies in advertising. Especially since the commercial is one of the funnier ones, it makes you remember the product, the company, and the commercial. Something like this commercial gets attention on YouTube, and friends will show other friends how funny this commercial is. Regardless if you find this commercial funny or offensive, it will get attention from the audience which is the ultimate goal for an advertisement. Can you think of a commercial that actually offended you?

There are plenty of different advertising techniques that we see in commercials. The most popular techniques are plain folks, bribery, testimonial, wit and humor, facts and figures, and bandwagon. Plain folks uses the strategy that any everyday person uses the company's product. Bribery gives an extra incentive to buy the product like, buy one get one free. Testimonial is a strategy to use a famous actor, athlete, or person to advertise the company's product. Just like how Gregg Jennings was a spokesperson for Old Spice. Wit and Humor gives the audience a reason to laugh at the commercial to remember their product or service. Facts and figures gives statistics and factual figures to promote the superiority of the product. Bandwagon is a form of propaganda that tries to get you to join the crowd, and that everyone is doing it. Out of all of these main advertising techniques, which one do you think is the most effective for a T.V commercial?