Saturday, March 23, 2013
Mcdonalds and Burger King are very similar in terms of food, advertisement, and just overall company. One thing that Mcdonalds has is the Ronald Mcdonald House Charities. Mcdonalds has different charitable organizations to show that they care and help out the community. These charities though are used as advertisement to continue to produce the Mcdonalds name to anyone and everyone. I believe that Mcdonalds first opened a charity organization to attract customers into coming into their establishment to purchase more food, more frequently. To a consumer, a company that donates looks like it is more ethical and more inviting to the customer than a place that doesn't donate anything. Is it ethical to tell the customers that the company is donating to charity just to get more revenue?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment