In response to Allison Ray's post. "Do commercials with catchy songs tend to have a greater, longer lasting effect on you? Does it make you picture the product in the commercial every time you hear the song? For me, it leaves a long lasting impression in my head of the product when it is correlated to a song I like, does it do this for you?"

Catchy songs are always a plot to try and get you to remember the product. This happens to me alot. You see a commerical on TV with a catchy song and that song gets stuck in your head. Now, if you hum a tune it could be the catchy song earlier in the day which then reminds of the product that you saw on TV. In my opinion, having a catchy song along with your TV commerical is the best way to get consumers to remember your product throughout their daily activites in their lives. Do you think there is a better advertising strategy than a catchy song to remember the product later in the day?