1) Can the marketing concept reach a point of diminishing returns? That is, is there a point at which marketers can offer too much choice to too many consumers (try to satisfy too many needs/wants), or is the proliferation of product choices indicative of successful implementation of the marketing concept?

I believe that the market can reach a point of diminishing returns. Say Skippy's Peanut Butter comes out with newer and more peanut butter flavor options. The demand for peanut butter isn't high enough for the company to make a profit or to be successful if they sell 50 different flavors. Consumers get overwhelmed with too many options that a company has, and sometimes the consumer won't buy any product from the company with too many options. Consumers choose between Skippy's select few flavors and options and that is all that Skippy's need to be a successful company. Anymore production of a different type of peanut butter could put them out of business. Larger companies, like GM have failed for trying to make too many products to not enough customers demanding for their products. Any company can reach a point of diminishing returns,whether they are selling cars, hats, food, etc. If the consumer has too many options a company could be producing a product that could be losing them money. Is there a company that has overwhelmed you with too many different products to choose from?