In response to Heather Young's post. "How big of an influence do you think product placement has when paired with celebrities?"

I think it is huge for a company to get a well known, loved person by a lot of fans. If there is a normal girl trying to advertise a perfume, not many girls are going to jump on the opportunity to buy it right away. Now if Beyonce was advertising that same perfume, at the same price, a bunch of girls will rush to buy it, only because Beyonce advertised it. This is why we see famous athletes, singers, and actors try and sell you something on a T.V advertisement, that they could care less of how it sells. Also, the bigger the name the more money the company will make off of saying that this famous athlete uses this soap, or this famous singer likes this makeup. Have you ever been influenced to buy something just because your favorite celebrity advertised it on TV?