Saturday, April 20, 2013

There are plenty of different advertising techniques that we see in commercials. The most popular techniques are plain folks, bribery, testimonial, wit and humor, facts and figures, and bandwagon. Plain folks uses the strategy that any everyday person uses the company's product. Bribery gives an extra incentive to buy the product like, buy one get one free. Testimonial is a strategy to use a famous actor, athlete, or person to advertise the company's product. Just like how Gregg Jennings was a spokesperson for Old Spice. Wit and Humor gives the audience a reason to laugh at the commercial to remember their product or service. Facts and figures gives statistics and factual figures to promote the superiority of the product. Bandwagon is a form of propaganda that tries to get you to join the crowd, and that everyone is doing it. Out of all of these main advertising techniques, which one do you think is the most effective for a T.V commercial?

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