Saturday, April 20, 2013

In response to Drew Farrar's post "What do you think of the commercial? Do you find it humorous or offensive?" K-Mart Ship your pants.

I find the commercial hilarious. One of the better commercials I've seen this year. It catches your attention from the very beginning. The wit and humor strategy is one of the more effective strategies in advertising. Especially since the commercial is one of the funnier ones, it makes you remember the product, the company, and the commercial. Something like this commercial gets attention on YouTube, and friends will show other friends how funny this commercial is. Regardless if you find this commercial funny or offensive, it will get attention from the audience which is the ultimate goal for an advertisement. Can you think of a commercial that actually offended you?

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