Dove is trying a new marketing strategy called "Real Beauty" where they take girls that are not supermodel status but use them as the faces for their products saying that real beauty are the everyday girls that buy the product of Dove, not the supermodels that try and sell that. There is a controversy though that Dove is encouraging girls that they don't need to try to be healthy to be beautiful. This could promote a more unhealthy eating style of younger girls, instead of girls trying to be skinny to look like the models we see in everyday lives. The only problem is that younger girls need to focus on a happy medium between the extreme of Victoria Secret skinny and being able to be unhealthy or overweight. There isn't much focus on being healthy, but not to an extreme like a Victoria Secret model. Would it be effective to have a variety of different women (age, ethnicity, weight, etc) to market the same product or company all together?