As a consumer, I feel as if I am not affected by brand names or logos to convince me to buy a product. Companies spend too much time advertising their brand instead of more an advertisement of their product or service. If the product or service is at top quality then people will come regardless of what your brand looks like.Companies like Absolut and Starbucks want to prove that they don't need their famous brands to sell their stuff. Absolut can still sell their alcohol without a brand and Starbucks can open up a coffee shop with a different name and still be successful. Brand names are not what matters. It's how the company is run, and how much demand for their product or service there is. Do you think brand names or logos are an important impact on the selling of the product?